How We Expand
E-Bike Brands
in the UK Market
Ecolution represents 9 Asian e-bike brands as strategical partnerships to expand their presence and boost sales in the UK market. Ecolution was tasked with providing an all-in-one solution, including warehousing, logistics, B2B sales channel development, and customer service. Through strategic activations across multiple platforms and the establishment of essential infrastructure, we aimed to enhance their market visibility, streamline operations, and foster long-term relationship in a highly competitive landscape.
Brief
Representation of 9 Asian E-Bike Brands
Success with Seamless UK Expansion
Warehousing and Logistics/B2B Sales Development/Customer Support
Lacking local resources and support, 9 prestigious Asian e-bike brands faced several challenges in growing their presence and sales in the UK. They sought a strategic partner to provide an all-in-one solution, including warehousing, logistics, B2B channel development, and customer service, to enhance their capabilities in a saturated market with established competitors. Their sales channels were limited to Amazon and their own websites, restricting visibility and accessibility. Additionally, they recognized that robust after-sales service, such as easy returns, effective repairs, and accessible support channels, was essential for building long-term customer relationships.
To address these challenges, we developed a multifaceted strategy, including
Solution
Challenge
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Solution
To address these challenges, we developed a multifaceted strategy, including
Strategic Warehousing
Established 2 warehouses in Central London, serving as logistics hubs and customer engagement centres.
Customer Support
Our warehouses offered hands-on experiences with ebikes and scooters, functioning as interactive spaces for test rides and model comparisons. Additionally, they played a crucial role in after-sales support, processing returns and conducting repairs.
B2B Sales Development
Collaborated with over dozens of retail bike stores across the UK, providing physical touch points and tailored marketing support. Integrated brand with cycle-to-work schemes to expand their customer base.
Adapted Branding
Integrated brands with cycle-to-work schemes, promoted sustainable commuting and offered immersive test ride experiences.
Targeted Campaigns
Developed marketing campaigns utilising customer testimonials and real-world success stories to build brand recognition.
The comprehensive strategy yielded impressive results:
Result
Improved efficiency with advanced inventory tracking systems.
Ensured prompt and reliable product deliveries, enhancing customer satisfaction
Wholesale increased from 300 to 450 units per month via different platforms
B2B sales increased from 200 to 320 units per month.
Recurring purchases increased from 50 to 80 per month
Supported the UK’s growing sustainability movement by emphasizing environmental benefits.
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